Probable Niche

We've identified the niche as paddy power.

paddy power

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Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 05:37 UTC on January 28, 2011. The source was comprised of 28372 characters, of which 24346 are code, leaving an organic character count of 4026. The total word count on the home page is 726. We filtered out 34 numbers, 260 common words, and 28 words shorter than three characters in length, leaving an impact word count of 349. The size of the lexicon (number of unique words) is only 207. We extracted sixteen top keywords, leaving 7.72% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %
mypitch 61.71%
wigge 51.43%
visitsweden 41.14%

Top Phrases

KeywordFrequencyFrequency %
paddy power87.76%
correos questions 65.82%
wigge mypitch 43.88%
client briefs 32.91%
visitsweden questions 21.94%
fredrik wigge 21.94%
current briefs 21.94%
visual communication10.97%
visit sweden10.97%
use actual10.97%
updated text10.97%
updated create 10.97%
unconventional approach10.97%
travel destinations10.97%
tourism industry10.97%
thing tomorrow10.97%
swedish travel 10.97%
swedish tourism 10.97%
swedish government10.97%
swedish brand10.97%
story reinforcing 10.97%
stock exchanges10.97%
skeleton pitch 10.97%
requires unique10.97%
quoted company10.97%
quite answer 10.97%
publicly quoted10.97%
production costs10.97%
power seeks 10.97%
power requires 10.97%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. mypitch


Source Character Count 28372
Code Character Count 24346
Organic Character Count 4026
Filtered Numbers 34
Filtered Words (Common) 260
Filtered Words (Short) 28
Total Word Count 726
Impact Paragraph Count 628
Impact Word Count 349
Impact Lexicon Size 207


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